Friday Brags: Apple and Beats, Feminine Values Driving Better Marketing, and YouTube’s Birthday!

Friday Brags: Apple and Beats, Feminine Values Driving Better Marketing, and YouTube’s Birthday!

It’s on – Apple has just confirmed that it’s purchasing Beats Electronics for $3 billion!       RPA’s Sr. VP-strategic planning director Mia von Sadovszky discusses feminine values in society & how they’re driving better marketing. Read the article.     To celebrate YouTube’s 9th birthday, they decided to throw a little party. Watch the video.

Thursday Thoughts: People will never forget…

Thursday Thoughts: People will never forget…

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou

Friday Brags: TBWA\Chiat\Day’s New Creative Teams, YouTube buys Twitch, & our Dodgeball Winners!

Friday Brags: TBWA\Chiat\Day’s New Creative Teams, YouTube buys Twitch, & our Dodgeball Winners!

TBWA\Chiat\Day have appointed two new creative teams. Marco Monteiro and Ana Carolina Reis join from AlmapBBDO in Sao Paulo, Brazil; Guy Helm joins from Mistress; and Chris Rodriguez joins from FCB LA.   YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion.Read about it.     Congratulations to
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Thursday Thoughts: If it doesn’t sell…

Thursday Thoughts: If it doesn’t sell…

“If it doesn’t sell, it isn’t creative.” - David Ogilvy, Ogilvy & Mather

Friday Brags: Omelet Brands, Radical Media’s new web series, and Beats joins the neighborhood!

Friday Brags: Omelet Brands, Radical Media’s new web series, and Beats joins the neighborhood!

Omelet agency is getting into the food biz! They’ve just launched Betsy’s Best (a line of nut butters) through a new division called Omelet Brands. Read about it.     Radical Media’s new web series with Steve Buscemi, “Park Bench,” premieres today on AOL. Watch the series at parkbenchtheshow.com.     A warm welcome goes out to
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Thursday Thoughts: Try a new point of view

Thursday Thoughts: Try a new point of view

“From the sky everything is simple. In the weeds everything is complex. If you can’t find the answer, try a new point of view.” - Lee Clow’s Beard, @leeclowsbeard

Friday Brags: New Spots from RPA, David&Goliath, & TBWA\Chiat\Day and Portfolio Night from Team One!

Friday Brags: New Spots from RPA, David&Goliath, & TBWA\Chiat\Day and Portfolio Night from Team One!

RPA and La-Z-Boy have just launched new work for a brand new collection, Urban Attitudes, featuring actress Brooke Shields.     Check out David&Goliath’s TV spot for California Lottery’s CA Lucky Life Scratchers.     TBWA\Chiat\Day LA has launched their latest Gatorade spot, featuring football players Lionel Messi & Donovan.     LA Creative Directors are participating in Portfolio Night on 5/21 where
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Thursday Thoughts: Remember the Impression You Make

Thursday Thoughts: Remember the Impression You Make

“Nobody counts the number of ads you run; they just remember the impression you make.” - William Bernbach, DDB Needham Worldwide